First, we wanted to make a jacket that was dependable.
A jacket that would just simply work—day in and day out, year after year.
For that we drew from our decade of experience doing what we do best: building stuff that lasts a really long time.
We brought in some friends from the garment industry to lend their authority to the project too, and we went to the drawing board with the aim of designing a jacket that was at once tough and timeless, durable and dependable.
Then we watched some Steve McQueen movies.
Fashion can be fickle, and if we intended to make a jacket that would last longer than most presidential administrations, it seemed obvious to draw inspiration from the King of Cool himself.
Influenced by the enduring style of the classic military field coat, with its timeless silhouette and utilitarian understatedness, we wanted the Lakewood to look as good on the back of a Triumph Bonneville than it would for 9 p.m. reservations downtown at Nobu.
To achieve that, we knew exactly where to look: Bridgeport, New Jersey.
Maybe not the first (or even second) place when thinking of “cool,” but that’s where you’ll find Martin Dyeing and Finishing Company, who today produce the same sought-after, durable waxed canvas they did when they established in 1838.
That’s over 200 years of quality and expertise, and we think that’s cool as hell.
We went with Martin Co.’s 10.10 ounce army duck, a midweight waxed canvas, with a weighty, robust finish, that still feels incredibly soft at hand, and only looks more handsome the more it’s worked in.
You can read more about our Waxed Canvas here, but we're also doing a version of the Lakewood Jacket using our 500D Multicam Cordura. To learn more about our Cordura, you can check out our blog post here.
With the design direction and materials sorted out, we then decided to do something completely different…
Offering each and every customer the opportunity to custom design their own jacket might sound like a logistical nightmare, because for most it very possibly could be.
But we’ve been around the block a few times, and have gotten pretty good at this DIY (design-it-yourself) sort of thing.
We love empowering our customers with the ability to make themselves something truly personal, something that they’ll hopefully cherish for years to come, so we’ve offered our customers the option to custom design their bags and accessories for many years.
In fact, custom work has become one of our core competences, and likely always will be. So in the end, the decision to offer full customization for the Lakewood Jacket was actually kind of a no-brainer. We think making stuff is cool, and we encourage everyone to make cool stuff as much as they can. But not everyone has access to industrial bartack machines or giant laser cutters, so the custom option is our very small way of supporting our customers to do something different and express themselves.
The last piece of the puzzle had to do with getting the word out. We’re pretty excited about the Lakewood, but sharing that excitement with an already crowded marketplace can be a little tricky.
That’s why we’ve decided to return to Kickstarter for the official launch.
We’ve always appreciated Kickstarter’s very active, and very honest, user community. We’ve used crowdfunding with success in the past to raise awareness of new product lines, while offering our core supporters early-bird discounts. Feel free to view coverage of crowdfunded product launches of ours, such as our Wildland Scout Backpack, or our Magnetica line of bags and accessories.
But given the all-or-nothing nature of these crowdfunded campaigns, successful funding is always anything but a sure thing.
It’s either a good product, or it’s not, and Kickstarter users can sniff an insincere marketing pitch from a mile away. As a result, the integrity of the community is continuously preserved, and we like that about them. In return, the community holds us accountable, and drives us to truly deliver durable, dependable gear that's built to last—and not just talk about it (although we do love to talk about it too).
And that’s the story of how the Lakewood Jacket came about. We like to think of it as a small act of defiance in an era of fast-fashion and throw-away culture.
If you think about it, the idea of a making a durable, long-lasting jacket shouldn’t be an interesting one, but the fact that you’re (maybe) still reading this perhaps demonstrates otherwise.
Click here to check out the Lakewood Custom Builder. Who knows, you might make something that you think is cool too.
Introducing the Lakewood Jacket by YNOT.
A durable, made-in-Canada, built-for-life field jacket, custom designed by you.
That means YOU design YOUR jacket to suit your style—from base material and colour, closure system, liner type, pocket style and configuration, optional hood, and more, all backed by our lifetime warranty.
Book your free fitting.
Fittings are free. The Lakewood Jacket is available in 10 sizes. Custom sizing is available for an additional $60.
We will contact you with available time slots.
Want to measure yourself? No problem. We made a video to help you along.
Once you've got your measurements, check out our size, and choose from one of 10 sizes. Don't see your size? Go ahead and book a custom jacket fitting in the form above.
Use the chart below if you're measuring yourself, that is, your own body.
If you'd rather use the measurements from your favourite jacket, skip down to the more comprehensive measurement list below, and watch the video if you need extra assistance.
We made one more sizing video to make sure that you get the jacket of your dreams. If you have a jacket that already fits you perfectly, simply follow the steps in this video on how to measure it.
Use the chart below if you're measuring your favourite jacket
If you'd rather measure yourself, that is, your own body, use the measurement chart above this one.
We make most of our bags with something called Cordura. We always have. And until something better comes along, we likely always will.
Cordura is the brand name of a very durable fabric. There are a few different types of Cordura, but in it’s most basic form, it’s a nylon.
Nylon is a synthetic material, meaning it’s not naturally occurring, like wool or cotton, but rather created in a laboratory. It’s also a polymer, which means that it’s made up of a bunch of the exact same molecules (called monomers) linked together again and again in a very long line. Think of a length of chain, a single link is like a single monomer, and when you put a bunch of links together, you get a chain: a polymer.
Cordura is made by weaving together a specific type of nylon: nylon 66, which is made of two monomers, each containing 6 carbon atoms, hexamethylenediamine and adipic acid, hence the “66.”
In this sense, nylon 66 is like a good, heavy chain: it is strong, durable, and made to last a lifetime. It also happens to be very lightweight, making it ideal for us in the carry industry (although it has many other applications, like zip-ties, or the nut in your guitar).
Cordura wasn’t always nylon 66, however. The name was first applied to a type a rayon, a different “semi-synthetic” polymer made out of wood pulp. Like many practical inventions, this rayon Cordura-type got its start in the military. During World War II, it was sewn into jeep tires to increase their puncture resistance. The original Cordura was simply an inexpensive, durable tire cord, thus the name: Cord – Dura.
Meanwhile, in the 1960s, nylon production was being refined and sophisticated, and DuPont, who owned the Cordura name, transferred it from its rayon polymer to this new wonder material, nylon 66.
But it wasn’t until the late 1970s, when scientists discovered an easy way to dye nylon, that its potential for consumer applications was fully realized.
This is when companies like Eastpak and JanSport began manufacturing their colourful Cordura daypacks. And although it seemed groundbreaking at the time, they were able to offer lifetime warranties for these bags, speaking to the durable characteristics of early Cordura.
Interestingly enough, despite their “heritage” brand image, neither JanSport nor Eastpak make bags out of Cordura anymore. When they moved their operations overseas, they chose to use cheaper, much less durable polyester, like the ones used by some of our other competitors. Make of that what you will.
These days, Cordura comes in many forms, but it’s usually designated by its specific “denier” type. Denier (pronounced Den-YAY) is a unit of measurement for the linear density of a fibre when woven together, which is less complicated than it sounds.
Denier is simply the weight of the fabric, that’s it, or more realistically, the thickness. It actually denotes the mass in grams of a 9,000-metre long single strand of fiber. It’s an old French term, and is based on a natural reference: a single strand of silk is approximately one denier, as a 9-kilometre long strand of silk weighs about one gram.
So the smaller the denier number the lighter and thinner the fabric, and in turn, the less durable. For example, 30D (30 denier) or 45D Cordura’s are great for lightweight applications, like jackets or jeans, at a cost of durability. You’ll also find this on inexpensive, off-the-shelf daypacks, those that don’t offer robust abrasion-resistance.
At YNOT, we use 1000D, one of the of strongest Cordura’s you can get.
Sure, there are Cordura types with higher denier measures, all the way up to about 1400D, but the added weight of these heavy fabrics simply don’t make up for the marginal gains in durability.
For us, 1000D Cordura is truly the sweetspot. It’s lightweight, yet durable enough to work for any sort of real life application, so the odds of wearing through one of our 1000D Cordura backpacks are low. Like, really low. You could go at with an industrial belt sander if you were so inclined, and it would still take you the better part of a tallcan to get through it (we would know, we tried it).
We make durable bags for durable people, and that’s why we use 1000D Cordura.
We stand behind the durability of our bags, backpacks and accessories. They’re truly built to last a lifetime, and that’s why we can confidently offer a lifetime warranty.
We just thought you’d like to know that.
We're beyond stoked to announce our exciting new project: our brand new line of fully-customizable leather wallets!
We're giving you the unique opportunity to create your very own personalized leather wallet, designed by YOU, to fit YOUR style.
After six succesful projects and over $250,000 pledged, we're going back to Kickstarter for our most ambitious product launch yet!
Our Kickstarter campaign has officially launched today! Link: https://www.kickstarter.com/projects/ynotmade/custom-leather-wallets-designed-by-you-created-by
Using our online custom Wallet Builder, choose between four distinct leather finishes to create your very own Mag Snap Wallet! You can also even choose the colour of thread, button type and a personalized message laser-engraved on the back.
Building and improving on our first highly successful, crowd-funded wallet campaign, we're going back to Kickstarter to launch the Mag Snap Wallet, with big discounts for early backers.
Check out our Kickstarter page to get your very own custom Mag Snap Wallet now!
Give or take, about 200 years.
Consider how the world has changed over that time.
It’s what makes our Waxed Canvas so damned special—its stubbornness to change.
We source it from Martin Dyeing and Finishing Company, who today produce the same durable canvas they did when they established in 1838.
That’s over 200 years of quality and expertise—and we’re proud to say that our dependable bags and apparel are built with the same canvas the Martin family built their legacy on.
The company is now run by the seventh generation of the Martins: Peter, Thomas and William, the great-great-great-great grandsons of founder James Martin, an Irishman who set sail for North America in the early 1800s.
It’s no small wonder the significance that 12 week journey at sea might’ve held for James, yet the story of waxed canvas is much older than him.
Sailors started rubbing waxes and oils into their canvas sails as early as the 15th Century. They found these “treated” sails caught better wind and stayed drier longer than untreated canvas. It wasn’t long after until they started tailoring smocks and overcoats for themselves cut from the excess sailcloth—anything to keep dry and warm over their months-long expeditions at sea.
These early iterations of waxed canvas weren’t perfect. Linseed oil was the most common treatment, which was heavy and unbreathable. It yellowed and cracked over time, losing its waterproofing qualities.
It wasn’t until much later when paraffin—at the time, the cutting edge in candlemaking technology—was applied to canvas with encouraging results, and the waxed canvas we know today was ushered into reality.
Paraffin is the colourless, odourless wax renowned for its unreactive nature and relatively low melting point, about ~50°C. When it’s heated and applied to canvas, something magic happens: the water-resistance and longevity of the canvas is dramatically increased, while the material itself develops a haunting and enchanting patina.
This is what makes waxed canvas so cherished, and so coveted—the stories that it shows across its surface.
Like the artist’s canvas it shares its name with, waxed canvas expresses moments in time otherwise forgotten. Its patina develops handsomely over time and with use, proudly displaying scuffs and wear—all the stories of our journeys past travelled.
We use 10.10 ounce canvas to construct our bags, referring to the weight of a square yard of material. There are heavier canvases, up to 20 oz., and there are lighter too, but we find 10.10 to be the perfect marriage in terms of weight and durability.
It’s made by weaving two distinct cotton yarns together in the “warp,” to a single cotton yarn in the “weft.” The warp being the yarn along the y-axis and the weft the yarn along the x-axis—when weaved together, you get canvas (think knitting).
It’s this unique 2-to-1 construction of our 10.10 canvas that results in its weighty, robust finish, that still feels incredibly soft at hand.
This is helped by the Martin’s top-secret proprietary finishing treatment, which is certifiably earth-safe, using consumer-grade waxes and oils completely free of hazardous solvents.
It’s humbling to think that only decades ago, the Martin plant was producing millions of yards of waxed canvas per week for British soldiers fighting in Dunkirk and Normandy in World War II.
And it only goes to show just how fast the world moves, and just how much faster it seems to be getting.
So it’s no surprise that we’re drawn to the quiet perseverance of these honest materials.
Especially those with 200 years of stories behind them, and with another 200 yet to come.